MISSION VIEJO, Calif. (July, 29, 2025) | Victory Snacks, the leader of high quality in demand, private-labeled snacks and beverage innovation, has partnered with the Southwestern Athletic Conference (SWAC) to expand their snack and beverage portfolio, with exclusively designed packaging featuring the individual name, image, and likeness of all twelve (12) of the league’s Historically Black Colleges and Universities (HBCUs). Revenue generated through the alliance will directly benefit the individual school’s institutional NIL initiatives.
Source: Bama Football News
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Victory Snacks Powers NIL Growth Across All 12 SWAC Members with Private Label Snacks & Beverage Partnership
Hour 1: John Talty, CBS Sports
We kick things off with John Talty from CBS sports who has all the latest